User Experience Design

CHAPTER 16CULTURE DESIGN PLAY: How do I foster a user‐first organizational environment?

A user‐first culture drives innovation by placing an emphasis on delivering great experiences for users. Peter Drucker famously said, “Culture eats strategy for breakfast.” No matter how groundbreaking your strategy is, it will be held back if it is misaligned with your organizational culture, values, and mental attitudes. This play helps you create a culture that is aligned with your user‐centric strategy.

Why Do You Need the Culture Design play?

This play will allow your business to:

• Enable an influx of novel ideas, experiments, and user‐centric products;
• Create products that your users love and value;
• Adopt a multi‐disciplinary approach to problem‐solving;
• Break down functional silos by increasing collaboration and knowledge‐sharing across teams and departments.

Who Are the Key players in the Culture Design play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	Chief experience officer	Articulate what an experience culture entails; Identify incremental activities for the organization to participate in; Serve as the conduit for leadership and grassroots change efforts; Obtain leadership support.
CONTRIBUTOR	Experience design team, individual teams across the organization ...