User Experience Design

CHAPTER 25PICKING A RESEARCH METHOD PLAY: How do I know which method to use to gather insights?

There are many different research methods to choose from. This play will help you identify the best method(s) for gathering the insights that you need and ensuring the salience of the insights you collect.

Why Do You Need the Picking A Research Method Play?

This play will allow your business to:

• Identify the appropriate type of method(s) to gather your desired research insights;
• Identify the method(s) that align with your resources;
• Ensure research will drive the intended value.

Who Are the Key players in the Picking a Research Method play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	User researcher	Define study timeline; Define the method; Conduct research.
CONTRIBUTOR	Experience practitioners, cross‐functional teams	Contribute research questions and domain‐specific insights; Provide existing knowledge on users; Provide stimuli for any studies; Define budget.

THE HOW

To effectively pick a method, you will need to be mindful of:

1. The CONTEXT ...