CHAPTER 25PICKING A RESEARCH METHOD PLAY: How do I know which method to use to gather insights?
There are many different research methods to choose from. This play will help you identify the best method(s) for gathering the insights that you need and ensuring the salience of the insights you collect.
Who Are the Key players in the Picking a Research Method play?
ROLE
WHO’S INVOLVED
RESPONSIBILITIES
DRIVER
User researcher
Define study timeline;
Define the method;
Conduct research.
CONTRIBUTOR
Experience practitioners, cross‐functional teams
Contribute research questions and domain‐specific insights;
Provide existing knowledge on users;
Provide stimuli for any studies;
Define budget.
THE HOW
To effectively pick a method, you will need to be mindful of:
1. The CONTEXT ...
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DRIVER
CONTRIBUTOR