User Experience Design

CHAPTER 37PRODUCT THINKING PROGRAM PLAY: How do I catalyze great product experiences?

The product thinking program play provides a framework for creating transformative experiences by identifying, prioritizing, and catalyzing all the moving parts of the organization together. It helps the organization work toward a larger experience vision while being mindful of the details, adjacent experiences, constraints, and tangible measures of success.

Why Do You Need a Product Thinking Program?

This play will allow your business to:

• Drive business value through user‐centricity;
• Shift the focus away from features and UI level problems;
• Orchestrate multiple moving parts into a unified experience;
• Solve a broad range of problems and opportunities while staying anchored to a single vision.

Who Are the Key players in the Product Thinking Program play?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	Experience strategist	Catalyze an experience mindset; Orchestrate and govern products vision and experience; Ensure problems and opportunities are resolved across the product experience; Ensure alignment across the organization.
CONTRIBUTOR	Experience practitioner Experience ...