User Experience Design

CHAPTER 28EXPERIENCE METRICS PLAY: How do I measure the success and quality of my user’s experience?

Many businesses measure their success using financial or operational metrics, such as revenue or the number of sign‐ups. However, when it comes to how valuable your product experience is to your user, these are indirect metrics. Businesses wanting to fuel their growth with a user‐first philosophy should be measuring their success using experience metrics: metrics that quantify the quality of the experience, its value to the user, and its level of desirability.

The experience metrics play helps you identify and measure these metrics for each of your users. Consistently keeping them in sight will foster a user‐first culture within your organization and will have a visible impact on your business metrics as a whole.

Why Do You Need the Experience Metrics play?

This play will allow your business to:

• Focus on metrics that matter most to each user;
• Quantify the quality of an experience;
• Assess an experience’s improvement over time;
• Deliver great experiences with tangible business outcomes.

Who Are the Key players in the Experience Metrics?

ROLE	WHO’S INVOLVED	RESPONSIBILITIES
DRIVER	Experience strategist	Design experiments according to research goals; Define ...