User Experience Design

ACKNOWLEDGMENTS

Throughout the process of putting this book together, one thing that became clear to me was that curating an effective body of work like this is much easier imagined than done. This book is the result of many individuals who have encouraged, influenced, and contributed.

There are quite a few people to acknowledge in this journey, and I would like to recognize a few of them.

THE SYSTEM

Foremost. I would like to acknowledge my cofounder (and brother) Prasad Kantamneni, without whom UXReactor would just have been a pipe dream. A little more than 20 years ago he was the first person to introduce me to a nascent field of study called human factors. Both of us eventually earned graduate degrees in the discipline, and it transformed us into human‐centered problem solvers.

In addition, there’s the awesome team at UXReactor, which has steadily grown to more than 60 practitioners across three continents. It’s not uncommon to hear phrases such as, “Is there a play for this?” or “We should write this as a play” in the team’s day‐to‐day conversation. The plays shared in this book have been created, tested, and evolved through the team’s constant pursuit of improvement in all aspects of our practice. I would like to acknowledge the leadership team of Vinay Draksharam, Kalyan Gummadi, Jamie Yoo, Sarah Khalid, Elinor Chang, and Camilo Rendon Gomez, who on a daily basis direct key aspects of the people, process, mindset, and environment at the firm.

It would not have been ...