CHAPTER 11THE TRANSFORMATION STARTS WITH YOU: Preparing yourself to lead the charge
Transforming an organization into being user experience–led isn’t about creating technology that looks pretty and doesn’t break. Those attributes are the cost of entry. Instead, it’s about building products, systems, and tools that effortlessly meet users’ needs—enveloped in a whole ecosystem that’s dedicated to supporting them—so they work smarter and live better.
When the organization is able to bring this level of transformation by focusing on the right mindset, people, process and environment, everything changes for the better.
When the transformation is complete a user experience–led organization is characterized by the following:
Knows, at any given point of time, their users, their needs, and the design problems that matter to them.
Builds sticky products that their users find highly desirable.
Generates a larger, more loyal customer base.
Recruits top employees committed to the company’s user‐centric mission.
Keeps competitors at bay because they couldn’t replicate what they’re doing fast enough to catch up.
Attracts investment from private and public capital.
Above all, becomes highly profitable and grows by 2X to 5X in comparison to its peers and market.
We Need a Catalyst: YOU!
But the most important aspect of any organizational transformation depends on the critical actor ...
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