ABOUT THE AUTHOR
Before starting his entrepreneurial journey, Satyam served as managing director of product design at Citrix in San Francisco, where he played a crucial role in growing the product design team from four members to more than 100 practitioners. Satyam was instrumental in building PayPal’s Global Design Center in India while leading a design team in Silicon Valley.
He is a perpetual learner with educational background representing a unique trifecta in engineering, human‐centered design, and business. He is an alumnus of Harvard Business School’s famed General Management Program, studied design thinking at Stanford University, and holds a master’s degree in human factors from Wright State University.
While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of user experience (UX) design as an engine for strategic growth. Companies either don’t have the in‐house design expertise or relegate design to a support role—even when hiring external UX agencies.
Satyam resolved to change that. Through UXReactor, Satyam is demonstrating that UX can and should drive enterprise‐wide innovation and business ...
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