CHAPTER 47A DESIGN PRACTITIONER’S GAME PLAN: A journey of a successful experience strategist
Over the past decade, the user experience design profession has been a melting pot of backgrounds and perspectives. Although this has helped strengthen the field, it also has created a large cohort of professionals who have three to five years of experience in designing digital products but don’t know how to become strategic players in their organizations.
Here is the scenario of one such practitioner. Ali is a member of a design practice and wants to leverage his skills to make a strategic impact on the business.
From Practitioner to Strategist: Ali’s Game Plan
Ali is a senior interaction designer in a six‐person UX design team in a networking software technology company. In this role, he has been working in a highly structured software development process. Product managers provide the product requirements, and Ali collaborates with them to create and iterate on wireframes before handing them off to the visual designer. As the most senior practitioner on the team, he aspires to grow further in the organization. His manager has told him multiple times to think strategically to assert his influence, but Ali isn’t sure how or where to start.
As Ali reviews the UXD Playbook, he decides to put several plays into action.
Using his knowledge of the product, Ali creates an experience ecosystem ...
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