User Experience Design

CHAPTER 38EXPERIENCE DESIGN DOING: INTRODUCTION: Building an effective “solutioning” rhythm in your organization

What Is Experience Design Doing?

Experience design doing is the discipline that allows experience designers to consistently create effective solutions for relevant design problems. In this section, you’ll learn how to leverage people and processes to create powerful experience design solutions as an organization.

The Impact of Experience Design Doing

Good design is good for business. The most evident outcomes are tangible design solutions that your users can engage with. This is where the user‐first strategy manifests into actual experience design.

When done well, design doing goes beyond just designing a specific solution; rather, it results in creating a new “solutioning” rhythm within the business. Your team will become a well‐oiled machine whose members routinely think through problems systematically, ideate broadly, collaborate strategically, and execute effectively.

Key Concepts

Here are a few key terms and concepts to understand before diving into the experience design doing plays:

• Product thinking will help you establish what your product is and identify the key design problems you want to solve. From there you can create experience design that addresses ...