CHAPTER 31PRODUCT THINKING: INTRODUCTION: Building a system to identify, prioritize and coordinate the right problems
What Is Product Thinking?
Product thinking is the discipline of understanding, curating, prioritizing, and coordinating the myriad experience and design problems within an organization. In simple terms it helps identify the right problems to solve in order to create the maximum value for both the user and the business.
The Impact of Product Thinking
According to recent research published in Harvard Business Review, 75 to 95% of product launches fail every year. This is because most of these organizations do not focus on solving the real problems that matter. Product thinking will help you holistically understand and ensure delivery of the best product experience and the interdependencies across experiences by:
Identifying the relevant users and problems before jumping to a solution;
Evaluating how your user experience stacks up against other products in the market, to ensure that you identify the most significant, relevant problems;
Aligning innovation with the vision and the goals for the product experience;
Encouraging collaborative ideation, planning, and execution based on understanding the why.
Key Concepts
Here are a few key terms and concepts to understand before diving into the product thinking plays:
Productization is the process of taking a ...
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