CHAPTER 32EXPERIENCE BENCHMARKING PLAY: How do I define baseline and best‐in‐class product experiences?
Competitive analysis is commonly used to discover what competitors are doing and if any of their practices should be followed. However, in most cases, analysis is only conducted on direct competitors who may not actually be creating the best experiences. You can generate significant value by borrowing learnings from different domains and businesses. The experience benchmarking play will help you find these learnings to create a clear set of benchmarks for your product experience.
Who Are the Key players in the Experience Benchmarking play?
ROLE
WHO’S INVOLVED
RESPONSIBILITIES
DRIVER
User researcher
Conduct analysis;
Document findings.
CONTRIBUTOR
Experience practitioners
Provide ...
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DRIVER
CONTRIBUTOR