CHAPTER 19EXPERIENCE ROADMAP PLAY: How do I create a roadmap centered around the experience of a user?
A clunky and frustrating end‐user experience is the product of a siloed or inefficient organization. To mitigate that, an entire organization has to come together and collaborate cross‐functionally by placing the user at the center of their world. An experience roadmap facilitates a clear and deliberate path that unites the entire organization. Grounded in insights, the experience roadmap play is a critical guide telling you what to focus on, when you should focus on it, and why.
Who Are the Key players in the Experience Roadmap play?
ROLE
WHO’S INVOLVED
RESPONSIBILITIES
DRIVER
Experience strategist
Define experiences, scenarios;
Provide user insights.
CONTRIBUTOR
Product lead
Engineering lead ...
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