Book description
With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: • Use psychological tactics that compel Web surfers to buy • Create effective, highly-targeted Facebook ads • Test copy to maximize response • Write online marketing video scripts that sell • Craft compelling copy for interactive advertising banners • Produce high-converting video sales letters • And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- Foreword
- Acknowledgment
- Introduction to Third Edition
- Half title
- 1 Getting Started: The Dynamics of Web Selling
- 2 A Simple Blueprint for Writing Killer Web Copy
-
3 Crafting Your Copy
- Constructing Your Web Copy
- Making an Impression: The First Paragraph
- The Offer You Can’t Refuse
- Testimonials: Effortless Selling
- Talking About Money: How to Introduce the Price
- Keep on Selling: Writing the Order Form
- The Money-Back Guarantee: A Deal Maker
- The Close: Signing on the Dotted Line
- Get a Calling Card: The Opt-In Mechanism
- How to Construct a Riveting Headline
- Choosing Your Words: Tips, Terms, and Concepts
- Dos and Don’ts of Web Copywriting
- The Long and Short of It: How Long Should Web Copy Be?
- How Well Does Your Website Sell?
- 4 E-Mail Marketing: The Internet’s Killer Application
- 5 Using Psychology to Motivate Prospects to Become Purchasers
- 6 The Art of Changing Your Prospects’ Minds
- 7 Increasing Sales Through the Use of Involvement Devices
- 8 Online Marketing Communications: It’s What You Do After People Visit Your Website That Counts
- 9 Web Copywriting in the Age of Web 3.0 and Beyond
- 10 Last But Not Least: Tying It All Together
- 11 The Lucrative Business of Web Copywriting
- Index
Product information
- Title: Web Copy That Sells, 3rd Edition
- Author(s):
- Release date: February 2013
- Publisher(s): AMACOM
- ISBN: 9780814432525
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