CHAPTER 2
A SIMPLE BLUEPRINTFOR WRITING KILLERWEB COPY
Internalize the Golden Rule of sales that says, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”
–BOB BURG
Before you write one word of copy, you must first
• Know your objective.
• Know your target audience.
• Know the product or service.
Your objective: What are you trying to accomplish? What response are you trying to obtain? Your objective might not be to make a sale but, rather, to get your reader to send for free information or to get your reader to sign up for your mailing list. Or your objective might be to sell your product or service.
Your target audience: The more you know about your target audience, ...
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