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Web Copy That Sells, 3rd Edition
book

Web Copy That Sells, 3rd Edition

by Maria Veloso
February 2013
Intermediate to advanced
304 pages
7h 42m
English
AMACOM
Content preview from Web Copy That Sells, 3rd Edition

CHAPTER 8

ONLINE MARKETING COMMUNICATIONS

It’s What You Do After People Visit YourWebsite That Counts

If you advance confidently in the direction of your dreams and endeavor to live the life which you have imagined, you will meet with a success unexpected in common hours.

–HENRY DAVID THOREAU

Online marketing communications play a low-profile but nonetheless pivotal role in the Internet marketing arena. Principal among these communications is the opt-in offer, the crafting of which is often more important than website copy for reasons that will become clear as you progress through this chapter. Irresistible autoresponder e-mails are yet another essential aspect of online marketing communications, because effective follow-up frequently spells ...

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Publisher Resources

ISBN: 9780814432518