February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd Edition
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CHAPTER 8
ONLINE MARKETING COMMUNICATIONS
It’s What You Do After People Visit YourWebsite That Counts
If you advance confidently in the direction of your dreams and endeavor to live the life which you have imagined, you will meet with a success unexpected in common hours.
–HENRY DAVID THOREAU
Online marketing communications play a low-profile but nonetheless pivotal role in the Internet marketing arena. Principal among these communications is the opt-in offer, the crafting of which is often more important than website copy for reasons that will become clear as you progress through this chapter. Irresistible autoresponder e-mails are yet another essential aspect of online marketing communications, because effective follow-up frequently spells ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.