February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd Edition
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WORDS TELL, EMOTION SELLS
People’s emotions are the primary motivating factors for buying. People buy on emotion and justify their purchases with logic. Both on and off the web, a strong copy platform is built on proven emotional drivers such as anger, exclusivity, fear, greed, guilt, and salvation, to name a few.
Take a look at the first screen of the 24 Techniques for Closing the Sale website (Figure 1.6). Notice that good web copy starts with a dramatic promise.
Headline: These Ain’t Your Granddaddy’s Closing Techniques, Boy!
Subheadline: These are 24 of the most ruthless tactics—kept under wraps for years—that can turn even your most hard-nosed prospects into cash-generating customers.
FIGURE 1.6 Screen shot of the 24 Techniques for Closing ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.