February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd Edition
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CHAPTER 7
INCREASING SALES THROUGH THE USEOF INVOLVEMENT DEVICES
The real voyage of discovery consists not in seeking new landscapes but in having new eyes.
–MARCEL PROUST
Involvement devices are devices that get people involved with your copy. They move people to read every word of your copy. Getting your website visitors to read your copy is job number one if your objective is to sell them something. When you use involvement devices, you effectively own your audience; that is, you hold your audience captive.
In the first two editions of this book, involvement devices were featured in the same chapter as psychological devices. However, due to the escalating challenge of getting people’s attention in the overcrowded streets of cyberspace, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.