The real voyage of discovery consists not in seeking new landscapes but in having new eyes.
Involvement devices are devices that get people involved with your copy. They move people to read every word of your copy. Getting your website visitors to read your copy is job number one if your objective is to sell them something. When you use involvement devices, you effectively own your audience; that is, you hold your audience captive.
In the first two editions of this book, involvement devices were featured in the same chapter as psychological devices. However, due to the escalating challenge of getting people’s attention in the overcrowded streets of cyberspace, ...