February 2013
Intermediate to advanced
304 pages
7h 42m
English
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THE “REASON WHY”
In his book Influence: The Psychology of Persuasion (rev. ed., Collins Business, 1998), Robert Cialdini, Ph.D., discusses an experiment conducted by Harvard social psychologist Ellen Langer in which she demonstrated that people like to have a reason for doing something. Her experiment was simple. People were waiting in line to use a copy machine at a library. Langer’s colleague asked those waiting if she could go ahead of them, saying, “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” Interestingly, 94 percent of those asked complied. Note the word because, which introduced a reason for the request.
The experiment was repeated with a new group. This time Langer’s colleague said, “Excuse me, I ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.