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Web Copy That Sells, 3rd Edition by Maria Veloso

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HOW TO MAKE SURE YOUR E-MAIL IS DELIVERED

Do you know the most important objective when it comes to sending e-mail? Many experienced marketers say, “Getting your e-mail opened.” Actually getting your e-mail opened is the second-most-important thing. The most important is getting your e-mail delivered.

As a service to their users, more and more e-mail providers offer filters intended to radically reduce the amount of spam their users receive. What is a legitimate e-mailer to do? Let’s say you send a mailing to your opt-in list, some of whom have e-mail services that block bulk mail and redirect it to the recipient’s bulk mail box, the equivalent of sending it to Siberia. This happens frequently, especially if you have a huge mailing list. If your ...

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