February 2013
Intermediate to advanced
304 pages
7h 42m
English
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WHAT ROLE DOES EMOTION PLAY IN MIND CHANGING?
Emotion plays a reciprocal role in both the installation of beliefs and the replacement of old beliefs with new ones. The more emotional your prospect’s commitment is to an existing belief, the more difficult it is to change his or her mind. Conversely, the more emotionally engaging your web copy is, the easier it is to install a belief that endears your product or service to your prospect.
Some of the most influential people in the world, including political leaders, evangelists, public speakers, authors, and sales professionals, instinctively employ the Trifecta Neuro-Affective Principle—often without even knowing that their use of the principle is the reason they’re successful at changing the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.