February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd Edition
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REINFORCING THE FRAMEWORK: A SUMMARY
First, identify your objective and your target audience; then get to know your product or service thoroughly.
Second, create your blueprint by answering the following five questions:
1. What’s the problem?
2. Why hasn’t the problem been solved?
3. What’s possible?
4. What’s different now?
5. What should you do now?
Third, flesh out your web copy by taking the blueprint and
1. Injecting emotion into it
2. Adding bullet points, bonuses, the guarantee, and the close
3. Adding credibility-building elements such as testimonials, interesting stories or case studies, significant facts, quotes, or statistics
4. Adding psychological and involvement devices
5. Replacing all rational words with emotional words
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.