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Web Copy That Sells, 3rd Edition by Maria Veloso

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HOW TO WRITE FREE REPORTS AND PROMOTIONAL ARTICLES

Writing free reports or promotional articles can be one of the most profitable things you do to promote the product or service you’re selling on your website. When you write a free report or promotional article, not only can you use it as your opt-in offer, but you can also offer its content to websites, newsletters, and e-zines. The more it is picked up, the more traffic it will pump to your website.

Information is the Internet’s main commodity, so when you have good content to offer, you’ll find many takers. A promotional article titled Warning: Do Not Buy a Computer Until You Read This—Or You Might Get Ripped Off offered compelling reasons for consumers to be wary when buying a computer. It ...

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