February 2013
Intermediate to advanced
304 pages
7h 42m
English
Content preview from Web Copy That Sells, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 9
WEB COPYWRITING IN THE AGE OFWEB 3.0 AND BEYOND
As of the time of this writing, Web 3.0 is fast approaching—even though most people haven’t fully understood the implications of Web 2.0 yet, a concept that was first recognized in 2004. Many believe that with the accelerating speed at which the web is evolving, it will not take long for the next fundamental change to reshape it into Web 3.0.
This chapter covers the broad definition of Web 3.0, which is far from exhaustive and focuses only on aspects that are related to Internet marketing and copywriting.
While a distinct definition of Web 3.0 is still up for debate, its simplistic definition is that it’s “a new and improved World Wide Web” that embraces the ever-changing ways ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.