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Web Copy That Sells, 3rd Edition
book

Web Copy That Sells, 3rd Edition

by Maria Veloso
February 2013
Intermediate to advanced
304 pages
7h 42m
English
AMACOM
Content preview from Web Copy That Sells, 3rd Edition

READING ON THE WEB

How do people read on the web? According to Jakob Nielsen, author of Homepage Usability: 50 Websites Deconstructed (Pearson, 2001) and holder of 71 patents relating to making the Internet easier to use, “They don’t.”

Yes, you read that correctly. People don’t read online. They scan.

Nielsen, together with John Morkes, director of the Human-Computer Interaction Group at Trilogy Software and, like Nielsen, a usability expert, conducted several scientific studies about reading and writing on the web. They discovered that people read webpages very differently than printed pages. In 1997, they reported that the majority (79 percent) skim webpages quickly (stopping only when something interesting catches their eye); only 16 percent ...

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Publisher Resources

ISBN: 9780814432518