February 2013
Intermediate to advanced
304 pages
7h 42m
English
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TALKING ABOUT MONEY: HOW TO INTRODUCE THE PRICE
First and most important, you must never introduce the price until you’ve stated the offer. If you do, the majority of your readers might click away before ever learning the more salient points of your offer. The only exception to this rule is if you happen to be selling a product or service that has a price point your target audience already knows, and you’re clearly offering a good price on it. Example: “Samsonite 3-Piece Spinner Luggage Set at an Unbeatable Price of $89!”
Second, when you do introduce the price, equate it with a ridiculously minor purchase or reduce it to a daily cost.
The Minor-Purchase Technique
Here’s how the minor-purchase technique was used to introduce the price of a book ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.