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Web Copy That Sells, 3rd Edition
book

Web Copy That Sells, 3rd Edition

by Maria Veloso
February 2013
Intermediate to advanced
304 pages
7h 42m
English
AMACOM
Content preview from Web Copy That Sells, 3rd Edition

GUIDELINES FOR WRITING NEWSLETTERS AND E-ZINES

For the following reasons, publishing your own newsletter (also called e-newsletter) or e-zine is one of the best and most economical ways to build traffic (and sales):

1. It’s free. Anyway, it’s almost free. It costs little or no money to produce and deliver an e-newsletter or e-zine no matter how many people you send it to.

2. It’s profitable. You can easily build rapport and credibility with your subscribers and quickly be acknowledged as an expert in your field through your e-newsletter or e-zine. In turn, anything you promote or endorse will have a greater impact than any advertisement.

3. You have a captive audience. One thing that people consistently do online is check their e-mail. AOL Mail, ...

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Publisher Resources

ISBN: 9780814432518