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Web Copy That Sells, 3rd Edition by Maria Veloso

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GUIDELINES FOR WRITING NEWSLETTERS AND E-ZINES

For the following reasons, publishing your own newsletter (also called e-newsletter) or e-zine is one of the best and most economical ways to build traffic (and sales):

1. It’s free. Anyway, it’s almost free. It costs little or no money to produce and deliver an e-newsletter or e-zine no matter how many people you send it to.

2. It’s profitable. You can easily build rapport and credibility with your subscribers and quickly be acknowledged as an expert in your field through your e-newsletter or e-zine. In turn, anything you promote or endorse will have a greater impact than any advertisement.

3. You have a captive audience. One thing that people consistently do online is check their e-mail. AOL Mail, ...

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