HOW TO WRITE COPY FOR MOBILE DEVICESAND THE “PORTABLE WEB”
Cell phones and mobile devices have become a staple in everyday living throughout the world. As of the end of 2011, there were about 6 billion users of mobile devices, as estimated by the International Telecommunication Union. That’s up from 5.4 billion in 2010, and it’s only expected to rise even further in the coming years.
For many users, their mobile device is the central hub of their lives. It’s their main means of communication with friends, family, and coworkers. It’s where they store key photos and text messages, it’s where they download apps that fit their lifestyles, and it’s their go-to resource for finding information on the fly. The cell phone is usually the first thing most ...
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