Skip to Content
Web Copy That Sells, 3rd Edition
book

Web Copy That Sells, 3rd Edition

by Maria Veloso
February 2013
Intermediate to advanced
304 pages
7h 42m
English
AMACOM
Content preview from Web Copy That Sells, 3rd Edition

AUTHORITY SITES

Because of their popularity for certain subjects, topics, or search terms, these sites are recognized as “authorities” by search engines. These sites usually contain very high quality and accurate content, and people often search for them. Most search engines like Google, for instance, have an algorithm that deems a website as being of a higher quality based on the number of high-quality websites linking to it (backlinks). When it comes to giving a website “authority site” status, however, Google not only makes use of backlinks to determine popularity but also observes how often people click on a specific website for those particular terms—and sometimes a careful manual review is warranted. Quality content and useful information ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Web Words That Work: Writing Online Copy That Sells

Web Words That Work: Writing Online Copy That Sells

Michael Miller
Maximum Influence, 2nd Edition

Maximum Influence, 2nd Edition

Kurt W. Mortensen, Robert G. Allen

Publisher Resources

ISBN: 9780814432518