Step 2. Craft Your Presentation
This part of the book should have fireworks exploding all around it, because this is the part of the book that lays out for you a foolproof way to craft a presentation that will be effective, persuasive, and engaging. It pulls together everything else in all the other chapters and explains how to craft, organize, and structure your presentation.
This template for how to structure a presentation is, of course, only one idea. You don’t have to organize your presentation this way. However, it is a powerful formula that works for many people, and it is the formula that I recommend most people use for most types of presentations. I call it the Magic Presentation Formula.
The Magic Presentation Formula
It’s actually ...
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