Skip to Content
100 Things Every Presenter Needs to Know About People
book

100 Things Every Presenter Needs to Know About People

by Susan Weinschenk
May 2012
Beginner
272 pages
6h 8m
English
New Riders
Content preview from 100 Things Every Presenter Needs to Know About People

85. People Make Most Decisions Unconsciously

You’re thinking of whether or not to make a purchase of software for your department at work. You do some research online, have some vendors make presentations to you, and talk to people in your industry to see what they use. What factors are most influential in your decision-making process?

In my book Neuro Web Design: What Makes Them Click?, I explain that people like to think that they’ve carefully and logically weighed all the relevant factors before they make a decision. In the case of the software purchase, you’ve considered the features and functionality of the software, the reliability of the vendor, and the pricing of each contender. You’ve considered all those factors consciously, but research ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

100 Things: Every Designer Needs to Know About People

100 Things: Every Designer Needs to Know About People

Ph.D. Susan Weinschenk,

Publisher Resources

ISBN: 9780132964135Purchase book