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100 Things Every Presenter Needs to Know About People
book

100 Things Every Presenter Needs to Know About People

by Susan Weinschenk
May 2012
Beginner
272 pages
6h 8m
English
New Riders
Content preview from 100 Things Every Presenter Needs to Know About People

97. Small Steps Can Change Personas

Do people ever make a decision or take an action that isn’t totally consistent with an existing persona or story they have about themselves? If the action is small (just a little different from the existing persona), it is possible for people to take an action that is inconsistent with a strong existing persona. Once they take that action, they actually will adjust their persona a little to fit the new action. That means the next thing they are asked to do along those same lines will fit the new persona, and it will be easier for them to continue to take action consistent with this new, revised persona.

Small Commitments Lead to More Action

If you want someone to take action, you need to first get a commitment ...

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Publisher Resources

ISBN: 9780132964135Purchase book