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100 Things Every Presenter Needs to Know About People
book

100 Things Every Presenter Needs to Know About People

by Susan Weinschenk
May 2012
Beginner
272 pages
6h 8m
English
New Riders
Content preview from 100 Things Every Presenter Needs to Know About People

52. The Meanings of Colors Vary By Group and Culture

Many years ago I worked with a client who had created a color map of the different business regions for their company, showing the total revenue for the quarter for each region. Yellow was for the eastern part of the United States, green for the central states, and red for the western states. The VP of Sales got to the podium and started his slide show to the financial and accounting staff of the company. Up came the colored map, and a gasp could be heard in the auditorium, followed by the buzz of urgent conversation. The VP tried to continue his talk, but he had lost everyone’s attention. They were all talking among themselves.

Finally someone blurted out, “What the heck is going on in the ...

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Publisher Resources

ISBN: 9780132964135Purchase book