May 2012
Beginner
272 pages
6h 8m
English
People are more likely to listen to and be persuaded by you if they find you attractive, believe you are similar to them, or both. (In case you think that some people might be affected in this way, but not you—everyone is affected by the factors of attractiveness and similarity.)
In my book Neuro Web Design: What Makes Them Click?, I write about unconscious mental processing and the new brain, the mid/emotional brain, and the old brain.
The old brains of your audience will be evaluating whether or not you are attractive. If they decide you are attractive, then you will be able to initially grab the audience’s attention—and possibly hold ...
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