May 2012
Beginner
272 pages
6h 8m
English
When people write something down, it increases their commitment to action.
Deutsch and Gerard (1955) looked at the effect that others might have on decision-making. They asked people to estimate the length of some lines, and they had other people who were part of the experiment estimate the length of the line incorrectly. Would the subjects go along with the incorrect estimates they were hearing from others, or would they stick (commit) to the answer they felt was correct? If you read #93, about social validation, you won’t be surprised to discover that estimates were influenced by the lengths people heard from others.
But Deutsch and Gerard also looked at whether there were situations in which commitment ...
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