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100 Things Every Presenter Needs to Know About People
book

100 Things Every Presenter Needs to Know About People

by Susan Weinschenk
May 2012
Beginner
272 pages
6h 8m
English
New Riders
Content preview from 100 Things Every Presenter Needs to Know About People

94. People Think Others Are More Easily Influenced than They Themselves Are

When I discuss the research on social validation (see #93) everyone in the room nods and talks about how this is true, that other people are very influenced by what others are doing, but most people I speak to think that they themselves are not very affected. I talk about how much we are affected by pictures, images, and words, and that we don’t realize we’re being influenced. And the reaction is always similar: “Yes, other people are affected by these things, but I am not.”

The Third-Person Effect

In fact, this belief that “others are affected but not me” is so common that there is research on it, and it has its own name: the third-person effect. The research shows that ...

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Publisher Resources

ISBN: 9780132964135Purchase book