May 2012
Beginner
272 pages
6h 8m
English
When I discuss the research on social validation (see #93) everyone in the room nods and talks about how this is true, that other people are very influenced by what others are doing, but most people I speak to think that they themselves are not very affected. I talk about how much we are affected by pictures, images, and words, and that we don’t realize we’re being influenced. And the reaction is always similar: “Yes, other people are affected by these things, but I am not.”
In fact, this belief that “others are affected but not me” is so common that there is research on it, and it has its own name: the third-person effect. The research shows that ...
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