May 2012
Beginner
272 pages
6h 8m
English
Imagine you’re in a meeting and someone is presenting sales figures for the last quarter. How long can she hold your attention? If the topic is of interest to you and she is a good presenter, you can focus on the presentation for 7 to 10 minutes at most. If you’re not interested in the topic or the presenter is particularly boring, then you’ll lose interest much faster—possibly you’ll tune out within 7 seconds instead of minutes.
If people have a short break, then they can start over with another 7- to 10-minute period, but 7 to 10 minutes is the longest block of time they will pay attention to any one presentation.
If you’ve ever been to an “Ignite!” or ...
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