96. People Want to Keep a Consistent Persona

Someone knocks on your door. You recognize him as a kid from your neighborhood. He is selling popcorn as a fund-raiser for a club he is a member of at school. The club is trying to go to the state convention. How do you react? It depends on the story, or persona, you have of yourself when it comes to topics such as school, fund-raising, and your relationship to your neighborhood. Here’s one story you might relate to:

“I’m a very busy person. When I’m at home I want to relax, not get bombarded with people at the door selling things. I don’t like it when people bother me at home with these fund-raising schemes. The schools should pay for these trips and not make us buy this overpriced popcorn. This poor ...

Get 100 Things Every Presenter Needs to Know About People now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.