May 2012
Beginner
272 pages
6h 8m
English
Content preview from 100 Things Every Presenter Needs to Know About People
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19. Culture Affects How People Think
Take a look at Figure 19.1. What do you notice more: the cows or the backgrounds?
Figure 19.1. Picture used in Chua (2005) research
The way you answer might depend on where you grew up—the West (US, UK, Europe) or East Asia. In his book The Geography of Thought, Richard Nisbett discusses research that shows that how we think is influenced and shaped by culture.
People from different geographical regions and cultures respond differently to information, photos, and context. If you are preparing a presentation that is for multiple cultures and geographical regions, then you may need to have slightly different ...
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