May 2012
Beginner
272 pages
6h 8m
English
Content preview from 100 Things Every Presenter Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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89. People Might Care About Time More than They Care About Money
Say you’re out for a Sunday bike ride on your favorite path, and you come across some kids selling lemonade. Do you stop and buy lemonade? Do you like the lemonade? Does your buying or liking the lemonade have anything to do with the wording on the sign next to the lemonade stand? Apparently so.
Cassie Mogilner and Jennifer Aaker (2009) from the Stanford Graduate School of Business conducted a series of experiments to see whether references to time or references to money would affect whether people stopped to buy, how much they were willing to pay, and how satisfied they were with the products they bought. They conducted five experiments.
Spending Time Versus Spending Money
The ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.