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100 Things Every Presenter Needs to Know About People
book

100 Things Every Presenter Needs to Know About People

by Susan Weinschenk
May 2012
Beginner
272 pages
6h 8m
English
New Riders
Content preview from 100 Things Every Presenter Needs to Know About People

64. People are Programmed to Enjoy Surprises

In Neuro Web Design: What Makes Them Click?, I talk about the role of the “old brain” in scanning the environment for anything that could be dangerous. This also means that the old brain is looking for anything new or novel.

Craving the Unexpected

Research by Gregory Berns (2001) shows that the human brain not only looks for the unexpected but actually craves the unexpected.

Berns used a computer-controlled device to squirt either water or fruit juice into people’s mouths while their brains were being scanned by an fMRI device. Sometimes the participants could predict when they were going to get a squirt, but other times it was unpredictable. The researchers thought that they would see activity based ...

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Publisher Resources

ISBN: 9780132964135Purchase book