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100 Things Every Presenter Needs to Know About People
book

100 Things Every Presenter Needs to Know About People

by Susan Weinschenk
May 2012
Beginner
272 pages
6h 8m
English
New Riders
Content preview from 100 Things Every Presenter Needs to Know About People

87. People Want More Choices and Information than They Can Actually Process

If you stand in any aisle in any retail store in most parts of the world, you’ll be inundated with choices. Whether you’re buying candy, cereal, TVs, or jeans, you’ll likely have a huge number of items to choose from. No matter what you are asking people to decide on, if you ask people whether they’d prefer to choose from a few alternatives or have lots of choices, most people will say they want lots of choices.

Too Many Choices Paralyzes the Thought Process

Sheena Iyengar’s book The Art of Choosing details her own and others’ research on choice. In graduate school Iyengar conducted what is now known as the “jam” study. Iyengar and Mark Lepper (2000) decided to test the ...

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Publisher Resources

ISBN: 9780132964135Purchase book