
66 brilliant stress management
Yellow was most strongly associated with the emotions of
‘energetic’ and ‘happy’.
Blue was most strongly associated with the emotion of
‘calm’.
Purple-blue was most strongly associated with the emotion
of ‘calm’.
Blue-green was most strongly associated with the emotion
of ‘happy’.
A lot of other research seems to suggest that blues, greens and
blue-greens may reduce stress and irritability, and induce relaxa-
tion. Studies have found that consumers feel more at ease in
blue and green retail environments, which retailers want, as they
are inclined to stay longer and spend more money.
Kaya and Epps were among ...