Business Ethics and Corporate Governance, Second Edition

OBLIGATION TO CUSTOMERS

A corporation’s existence cannot be justified without its being useful to its customers. Its success in the marketplace, its profitability and its being beneficial to its shareholders by paying dividends depends entirely as to how it builds and maintains fruitful relationships with its customers.

1. Quality of products and services: The company should be committed to supply goods and services of the highest quality standards, backed by efficient after sales service consistent with the requirements of the customers to ensure their total satisfaction. The quality standards of the company’s goods and services should meet not only the required national standards but also should endeavour to achieve international standards.