SOCIAL RESPONSIBILITY AND INDIAN CORPORATIONS—A SCORE CARD52, 53
The corporate world is now reaching to the community. And philanthropy is no longer limited to signing cheques. The commitment is getting much deeper as a large section of employees, including members of the top management, are now doing their bit for the causes close to their heart.
Sunil Rajshekhar of Times Foundation says that corporate contribution is now gaining a holistic approach where employees of big companies are encouraged to give back to communities which are responsible for their sustenance. And the initiative does not end with an odd blood donation. More companies are joining hands with NGOs to set up labs, adopt schools and even villages, educate kids and women in ...
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