March 2012
Beginner
623 pages
35h 9m
English
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DEFINING MARKETING ETHICS
Marketing Ethics as a Right or Wrong Action
The same difficulty in precisely defining the terms ethics or business ethics is encountered in defining the term marketing ethics also. Briefly, marketing ethics means a standard by which a marketing action may be judged ‘right’ or ‘wrong’.7 A right marketing action is expected to contribute to the overall societal gain both in the short and the long run. Easily it can be noticed that there can be no precise definition of what is right and wrong. Seldom would everyone in a society agree to what a right or wrong marketing action is.
What is right or wrong is a collective perception of a society or a group; in some sense the moral standards. Then marketing ethics can also be ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.