CSR AS A BUSINESS STRATEGY FOR SUSTAINABLE DEVELOPMENT
What is CSR strategy? To IBM, CSR strategy refers to enhancing stakeholder value and the delivery of measurable results to society at large.22 In the context of developing societies, “CSR is about capacity building for sustainable livelihoods”. When CSR is adopted as a business strategy for sustainable development, it goes to improve corporate performance. It offers manifold benefits to corporations both internally and externally. Externally, it creates a positive image and goodwill among the public and earns a special respect amongst peers, customers, government agencies, investors and media, all of which go a long way in promoting long-term shareholder value and sustainable development. ...
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