Business Ethics and Corporate Governance, Second Edition

HOW ARE INDIAN CONSUMERS EXPLOITED?

India has one of the largest number of consumers in the world, perhaps next only to China. With more than 1,150 million people, and almost 20 per cent of them constituting the middle-income group having a considerable quantum of disposable income, India offers a very attractive market both for consumers and to those who are eager to cater to their ever increasing demands. However, this large body of consumers suffers from a variety of disabilities. These consumers who lay scattered through the length and breadth of the sub-continent are illiterate and unorganized. Almost 65 per cent of them live in rural and semi-urban areas with poor infrastructure, especially communication facilities. As opposed to these ...