Business Ethics and Corporate Governance, Second Edition

SUMMARY

Marketing ethics denotes expressed and unexpressed standards of fair and ethical dealings in marketing which the conscience of the community may progressively develop over time. Marketing-ethical capacity would include knowledge of marketing ethics, the ability to identify situations of ethics infraction in practice, and the motivation to disseminate such knowledge. Unfortunately in India, widespread corruption, low societal moral standards, archaic laws, inept governments, slow judicial process, lack of competition, lackadaisical consumers and the way B-schools train students with marketers’ perspective leaves little room for ethical capacity in marketing to foster.

Marketing ethics and building of ethical capacity can be fostered by ...