March 2012
Beginner
623 pages
35h 9m
English
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CASE STUDY: STERUTE: USING MONEY CLOUT TO MAXIMUM ADVANTAGE
(This case study is based on reports in the print and electronic media, and is meant for academic purpose only. The author has no intention to sully the image of the corporate or the executives discussed.)
COMPANY PROFILE
Sterlite Industries (India) Ltd (SiIL) is a leading producer of copper in India. It was founded in 1986, bringing together several metal related activities managed by the Anil Agarwal family. SiIL pioneered the manufacturing of continuous cast copper rods in the country, and established India’s largest copper smelting and refining plant for production of world class refined copper. It is the first company in India to set up a copper smelter and refinery in the private ...