(This case study is based on reports in the print and electronic media, and is meant for academic purpose only. The author has no intention to sully the image of the corporate or the executives discussed.)
Wockhardt is a global, pharmaceutical and biotechnology company that has grown by leveraging two powerful trends impacting the world of medicine—globalization and biotechnology. Its line of business includes manufacturing and distribution of pharmaceutical products and dietetic foods; biotechnology research; and provision of diagnostic medical services. Wockhardt is a listed pharmaceutical company in India.
The company has a market capitalization of US$ 1.3 ...